Why it Pays to have a Google Partner Run Your Google Ads
Google AdWords are the one thing that you can use to instantly place your company on the first page of a Google Search Results Page. But to make the most of the money you intend on spending, it can really help to have a certified Google Partner to guide your campaign and help you get the business leads that you are aiming for.
Unlike SEO, Google AdWords are a paid form of Google Marketing. The reach that you get for your ads are not necessarily organic in the way that SEO is, and you will be paying Google directly for the placement of your advert.
AdWords are based on keywords which is why Google Keyword Planner is used to create the ads. When looking to create the ad, you will need to outbid others for it. This takes plenty of know-how and time to figure out, especially if you are unsure of which keywords are likely to perform in the profitable way that you expect them to.
Some keywords are more expensive than others and so when the bidding war starts, you need to make sure that you are in the best possible position to get the ad placement you want.
So as you can already see, to set up and run your campaign, you are going to have to do a lot of work and a lot of planning. If you were to do it all on your own, you would need to not only learn all that there is to know about running an AdWord campaign, but you would also need to take the time to follow the campaign on a continuous basis to ensure that it is working the way that it should or altered whenever the need arises.
Why use Google AdWords?
Google AdWords are made for those who want to have instant results. While SEO is a fantastic practice which you really should have on your website, it can sometimes take up to 6 months to start seeing the kind of results that you really want.
With the placement of AdWords, you will see your website instantly appear at the top of the search result for the keyword that you have chosen. If the keyword chosen is a highly competitive one with loads of searches, you will instantly start getting hits and leads.
Using Google AdWords is not just a fantastic way to get business leads quickly, but it can also be used to immediately start making your brand more visible.
The Benefits of Working with a Google Partner
To run your AdWords in such a way that you get value for your money, it truly helps to build a relationship with a Google Partner. Many ad agencies and SEO companies employ Google Partners because they are well-trained and highly experienced when it comes to all things AdWords. Google only gives this type of accreditation to those who have passed its strict criteria and training, and there are various courses that they have available beyond that of the AdWords.
When you choose to work with a Google Partner, you are most certainly going to be benefitting greatly in the following ways:
- Your Ad Optimisation is going to be on point
Although AdWords are paid for and the layout of the ad is provided, a certain amount of optimisation is still going to be necessary. An Ad Partner can correctly structure the ad campaign so that it meets Google’s standards and is optimised perfectly. It can take a while to get the mixture just right, and if you don’t make sure that your ad is correctly optimised, you can be going back and forth with Google for days in your attempt to make it work. Luckily, Google Partners know exactly what to do.
- You will have dedicated support
Both from the Google Partner as well as from Google’s side via your ad manager, you will enjoy ongoing support for as long as the ad is running. This means that you will be able to ask questions if your ad doesn’t appear to be working in the way you expect it to and if something should go wrong with the ad, as you are working with a Google Partner, you can expect to have a shorter wait time when getting the ad sorted out.
- You will have access to the best PPC practices
Pay Per Click, which is the other name for Google AdWords, is always changing as new practices come to light. Sometimes it is Google who introduces the new practices or it could just be the result of some new technique coming to light, when it comes to Pay Per Click, you want to be sure that you work with a Google Partner so you can benefit from the best practices.
- You will have access to innovation
Google Partners are always testing their skills and their approach to creating adverts. This makes them incredibly innovative and this in turn means you are always going to benefit from the skills that they are always trying to improve. The ultimate aim of any Google Partner is to drive the maximum amount of customers to the client’s website while the ad is running. To do this, ad practitioners will practice with their keywords and their message layout, in a continuous experimentation to get the best possible results no matter who their clients are.
- You will have access to the knowledge of the community
Google Partners form a particular community and when you have a partner running your ads, you inadvertently benefit from this incredibly tight knit group. Google Partners are passionate about the work that they do because they understand that their industry has the power to really grow businesses in a way that no other form of advertising can. The Google Partners community is always sharing information, tips and tricks for getting the most from each advert they run and when they share this knowledge, you will benefit. The opposite is also true in that if a partner in the community runs into trouble, they can always lean on the know-how and the experience of others to get things back on track.