Why doing Google Ads yourself might cost you
iving in the year 2021, it is likely that most businesses are familiar with the term ‘Google Ads’. However, a few years ago this concept was not on the map. It was not even a dream. It simply did not exist.
So how has Google Advertising become one of the most profitable, must-haves for any business in today’s modern world?
Let’s delve into a brief history of Google Advertising, and uncover how this tool has helped millions of businesses bloom over the last two decades.
When did Google Ads begin?
Way back in the year 2000, Google launched AdWords. Back then, they had a total of 350 advertisers. The concept then was different to what it has evolved to become today. The current service hardly resembles the original format.
When AdWords first began, it was simple. This was a paid-for-monthly service that a business would entrust to Google who then managed the campaign from set up to running and overseeing.
However, as more and more large and small scale businesses began to use AdWords, Google had to adapt the AdWords model to offer a way to afford the smaller businesses a self-service option.
Two years later in 2002, Google decided to introduce Cost-per-click (CPC) pricing and bidding which changed the game. This meant that brands would be competing with one another to pay the most to have their ad show first in a search. This competitiveness is essentially what keeps Google Ads running effectively and was a genius idea to implement from a money-making perspective.
In 2005 Google introduces Google Analytics, another tool for brands to use to better understand their campaign success rates. Slowly but surely, Google is redefining how brands advertise online.
Throughout the next few years, Google begins to acquire more businesses and expand their services and tools.
While in 2010 the idea of remarketing is born. This concept of tracking Google users throughout their online journey to remarket brands that they have interacted with is something that has driven great success in sales and conversions. Remarketing is a way for brands to remind the potential user that they recently had a specific interest in their product or service. Remarketing has a high success rate of leading to conversions and is a campaign element that hundreds of thousands of brands make use of today.
During the next couple of years more and more happens at the Google headquarters as they break into even more gaps and expand even further than they had before.
In 2016 the Google AdWords app launches for IOS, making it even easier and more convenient for brands to create their adverts. Brands can now check-in, change, upload, manage and oversee their campaigns all through an easy-to-use app.
Moving forward another five years to the present day and there is hardly a brand on this planet that hasn’t heard about or made use of Google Advertising. It’s the way that the world works. When someone wants to find out a piece of information they Google it. When they are looking for a business to use, they Google it. Google is everything.
And if your business is not one of the leading businesses on Google (thanks to Google Advertising), the user will likely opt to go with a competitor.
Google Advertising is constantly evolving, but make no mistake: it isn’t going anywhere. If anything, it is only going to improve its functionality and offering, making it easier and more competitive for brands to be at the top of the Google Search.