What is on-page SEO?
On-page SEO refers to the practices and techniques used to optimise a website’s content and structure in order to improve its visibility and ranking in search engine results pages (SERPs). On-page SEO, which includes both technical and content-related optimisation, is a critical component of overall SEO efforts.
On-page SEO techniques include the following:
- Title tags and meta descriptions: Title tags and meta descriptions are HTML tags that provide search engines and users with information about the content of a webpage. They should be optimised for relevant keywords and phrases, as well as being compelling and relevant to the user.
- Headings and subheadings: Headings and subheadings (H1, H2, H3, etc.) are used to organise and make it easier to scan and read the content of a webpage. They must be used properly and contain relevant keywords.
- Content optimisation is the process of improving a website’s content to make it more relevant, useful, and engaging to users while also including relevant keywords and phrases.
- Image optimisation is the process of optimising images so that they have descriptive file names and alt text, which can help search engines understand the context of the image and the content of the webpage.
- Internal linking: The use of internal links to connect different pages of a website, which can help to distribute link equity and improve website navigation for both users and search engines.
- URL optimisation entails making URLs clear, concise, and including relevant keywords where possible.
- Site speed optimisation is the process of making a website load quickly in order to improve user experience, reduce bounce rates, and improve SERP ranking.
- Mobile optimisation is the process of making a website mobile-friendly and providing an optimal experience for users on mobile devices.
On-page SEO is a continuous process, and it is critical to audit, optimise, and update the website on a regular basis to align with best practices and changes in search engine algorithms.
Why do you need on-page SEO?
On-page SEO is an important component of overall SEO efforts because it helps to optimise a website’s content and structure in order to improve its visibility and ranking on search engine results pages (SERPs). Here are some of the reasons why you might require on-page SEO:
- Improved visibility: On-page SEO ensures that your website is search engine optimised, increasing its chances of appearing at the top of search engine results pages for relevant keywords and phrases, which can lead to increased visibility and website traffic.
- Improved user experience: By ensuring that your website is well-organised, easy to navigate, and contains high-quality, relevant content, on-page SEO can help to improve the user experience. This can result in increased engagement, lower bounce rates, and higher conversion rates.
- Search engines are constantly updating their algorithms, and on-page SEO helps to ensure that your website is aligned with these updates, making it more likely to be favoured by search engines.
- Increased website traffic: On-page SEO can lead to increased visibility and website traffic by optimising your website’s content, structure, and navigational elements, which can lead to increased revenue and a better return on investment.
- Local SEO: On-page SEO can help you optimise your website for local searches, which is especially important for physical stores.
- On-page SEO can help you optimise your website for mobile devices, which is becoming increasingly important as more people use mobile devices to access the internet.
- Competitive advantage: Optimising your website for on-page SEO can give you a competitive advantage by making your website more visible, usable, and in accordance with best practices and search engine algorithms.
Overall, on-page SEO is an important part of optimising your website for search engines because it can help increase visibility, improve user experience, and lead to increased website traffic and revenue.