The practice of linking to other pages within the same website is known as internal linking. Internal links assist visitors in navigating a website and also assist search engines in understanding the structure and hierarchy of the website.
Internal linking can help improve SEO in the following ways:
- Internal links assist visitors in finding the content they seek on your website. A clear and simple navigation menu can assist visitors in finding the content they seek while also assisting search engines in understanding the organization of the website.
- Internal links help distribute link equity (or “page authority”) across a website. By linking to important pages from other pages on your site, you can help search engines understand that those pages are important and should be prioritized in search results.
- Indexation: Internal links can assist search engines in discovering and crawling new pages on your website. When search engines crawl a page, they look for other pages to crawl by following the links on that page. Internal links can aid in the discovery and indexation of new pages.
- Internal linking can also aid in establishing the relevance and relationship between different pages on a website. By connecting related content, you help the search engine understand the context of the linked content, which may help it rank higher.
When implementing internal links, keep the following points in mind:
- Check that the links are relevant and useful to the user.
- Use link text that is descriptive and informative, and that accurately describes the linked content.
- To avoid overwhelming users and search engines, keep the number of links on a page to a minimum.
- Avoid broken links, as they can degrade the user experience and impede your website’s crawlability.
Overall, internal linking is an important aspect of technical SEO and, when done correctly, can help improve a website’s visibility and ranking in search engine results pages (SERPs).