Sales funnels are a great way to organize your content and campaigns around your customer’s needs. A sales funnel typically consists of a series of steps leading up to the final conversion point. The steps in a sales funnel can be referred to as top-of-funnel, middle-of-funnel, or bottom-of-funnel conversions. The level of difficulty for each step in your funnel is dependent on the kind of product or service that you sell. For example, selling a low-cost lead generation product like an ebook will require different steps than selling a high-ticket service. The number of touchpoints also varies depending on how much effort is required for someone to choose your offering over another solution. A funnel shape is used to visualize this process because it can be difficult to track each individual step as they progress through it.
Here’s what happens at each stage:
Top of the funnel
- The top of the funnel is where you want to be in your sales process, so it’s important to know how it works.
- This stage is called awareness, and it’s when a potential customer has never heard of you or your product before.
- At this point in the buying process, you want to build trust by creating valuable content that educates people about who you are and why they should buy from you.
Middle of the funnel
The middle of the funnel is where you get your leads to consider your product or service. You need to provide value to the customer and show them how purchasing from you will solve their problems or improve their life in some way. If they can’t see this, they won’t buy it, no matter how much money you put into advertising.
In order to accomplish this goal, there are a few things that need to happen:
- You need a landing page for every ad campaign that brings people through whatever marketing channels worked best for you in Step 1 (inbound marketing) and Step 2 (outbound marketing). When someone clicks on one of those ads, they should land on a specific URL that focuses entirely on providing value without any distractions — like asking them for an email address or selling anything immediately. This may seem counterintuitive because we tend not think about “selling” when we talk about providing information-based content online; however, if done correctly with the right messaging and targeted audience selection strategy executed well throughout all other steps leading up until now then at least some percentage of people who visit each page will end up being interested enough in what was presented there so as to want more information about how it could benefit them personally which means building trust first before asking directly for sales conversions next time around when they’re ready too so long as website traffic keeps coming back after initial conversion attempts fail at first attempt due again mostly due either lack interest level shown by visitors themselves but also due lack sufficient amount budget allocated towards ensuring success rate increase significantly enough given post-visit contact protocol set aside specifically meant increase chances likelihoods probabilities probabilities probabilities making sure future visits come back
Bottom of the funnel
If a customer is ready to buy your product and you’re prepared to make the sale, the next step is closing.
This can happen in several ways, but the most common are:
- Sales (aka “closing”)
You get leads for your sales to funnel by starting at the top
The top of your sales funnel is where you get people’s attention. This is how you get people to start thinking about what it is that you’re selling and how it can help them. It’s also where you make sure that they know who you are and why they should trust you to provide value in what they’re looking for.
Once you’ve set up your sales funnel, it’s time to get started! We hope this post has helped you understand the steps in a sales funnel and how they work. For more information please contact our Digital Marketing Agency.