TikTok Advertising in South Africa

In South Africa, companies and brands that want to advertise on TikTok have to go through an accredited TikTok Advertiser such as Top Click!

It’s the most downloaded social media app in history. Average users spend more time on TikTok than any other app. It’s the home of the much coveted but frustratingly elusive 16-24 market. 

You need to be visible on TikTok. And Top Click can help you do it. 

Drive traffic to your site, convert new customers, build your brand identity – and reach new demographics.

 Build your presence on TikTok – Contact Top Click today.

The hottest property in the social media landscape…

What Is TikTok

TikTok is a video-based app allowing users to view and create short-form videos that are both easily accessible and highly discoverable. Founded by the Chinese company ByteDance in 2016, TikTok has soared in popularity, and is currently the most downloaded social app in history, with 2.7 billion active users worldwide. 

In content terms, think of TikTok as a bite-sized version of YouTube, with videos ranging from five to 60 seconds in length. Videos are often backed by music tracks and accentuated with eye-catching visual features such as lenses and filters. TikTok is renowned for the creativity and originality of its content, with non-linear and often counter-intuitive juxtapositions of sound and visuals.  

TikTok’s algorithm uses machine learning to make hyper-personalized video recommendations. The video feed plays the second the app opens, instantly drawing users in. 

The world’s top brands are flocking to TikTok…

Why TikTok

TikTok represents an opportunity to flip traditional marketing on its head and put your brand at the forefront of innovative storytelling and creativity to connect with today’s generation.

The fast-growing app is currently number 1 in the download charts in more than 30 countries. Over 500 million users post content on a regular basis. Even with this popularity, TikTok remains underutilised as a channel for influencer marketing, and there is plenty of organic value up for grabs, giving TikTok advertisers immense opportunity for fast growth. Digital marketing analysts believe that TikTok is at the same point in its growth pattern that Instagram was five years ago. This is great news for your business – it means that making a marketing breakthrough on TikTok is much easier easier than on comparatively overcrowded social platforms like Facebook and Instagram. 

Adding to this opportunity, TikTok recently adopted sponsored content as a new strategy to reach a young adult audience. The introduction of e-commerce functionality enables users to buy products associated with sponsored hashtags without leaving the app. The “Hashtag Challenge Plus” features a separate tab which enables products from the campaign to be purchased within TikTok itself.


TikTok campaigns are relatively cheaper and easier to roll out.

High organic reach

Ads are influencer-driven as opposed to paid ads on other platforms.


Video is shared 1200% more often than text and images combined.

Growth potential

The number of TikTok users has grown by 550% in less than 18 months.

Global reach 

Of TikTok’s more than 800 million active users worldwide, only 10% are in the US.

More face time

90% of TikTok users visit the app more than once a day and spend an hour on the platform.

Better user engagement 

Fast evolving trends and innovative in conjunction with powerful video editing capabilities.

Almost half of TikTok users are between the age of 16 and 24 – so if you’re looking to reach Gen Z, this is the platform for you!



In South Africa, companies and brands that want to advertise on TikTok have to go through an accredited TikTok Advertiser such as Top Click!

At Top Click, we specialise in running high-quality, high-performance TikTok ads that capture the heart and soul of your brand, and are aimed directly at the audiences you want to reach. 

We can target your audience by interest, age, gender and location, and use data and analytical insights to direct our strategy to align with your objectives. 

All of this enables us to run the kinds of campaigns that that covert new customers, while driving traffic, increasing downloads, and boosting sales. 

Increase followers. Optimise engagement. Expand brand awareness. Launch new products. Drive revenue. Top Click can show you how.

Build Your Brand on TikTok. Contact Top Click Today.