Onsite vs Offsite SEO

Onsite SEO

Note: We can either work with your website designer to implement all SEO improvements or implement the changes directly, ourselves.

Content Optimisation

Your content needs to be hard-hitting, engaging and relevant. But that’s not enough. It also needs to be primed for your target keywords. We’ll work with you to improve existing content as well as creating new, newly optimised content. Through extensive research, we will identify which specific keywords and key phrases to use, and help you seamlessly weave them into every page on your website. Our goal, ultimately, is to ensure you have the right content – and that it sends the right signals to Google’s search engine algorithm, positioning your business for success.

Web Design

Web design is a crucial aspect of on-site SEO. Bad design can push even a website with great SEO content to the back of the queue. Our expert web designers will ensure that never happens, providing the perfect combination of aesthetics and SEO-driven design.

Technical SEO

There are a number of technical aspects that need to be in place to ensure your site is fully functional and accessible. Top Click will help you iron out all the technical errors that impede your site, including broken links, sitemap issues, 404 errors, 301 redirect and duplicated content.

UX Optimisation

Ensuring visitors to your site have a positive user experience is the key to converting clicks into sales. It also keeps them coming back for more. At Top Click, we assess every detail of your site – no matter how insignificant it seems –identifying areas where UX could be improved. We pay particularly careful attention to ensuring your site is mobile (smartphone and tablet) friendly.

Interlinking

The way your site is interlinked sends powerful signals Google’s way, and is an important factor in your search engine ranking. It’s also improves your UX. Essentially, you want all the pages of your site speaking to each other in a coherent, intuitive manner. A smart internal linking strategy from Top Click really can send your website into SEO hyper-drive.

Offsite SEO

When other sites link to your site it signals to Google that your site is a valuable internet resource and worth a high ranking. The more high-quality, relevant backlinks you have, the easier it is for Google to find you and rank you positively.

The key to getting offsite optimisation is having great content and building great relationships. It’s also important to establish and maintain a strong social media presence.

And of course, off-site SEO works hand-in-hand with on-site SEO. People only link to, and share, content that they like.

Off-site SEO is responsible for roughly 50% of your overall SEO ranking, so it’s important to get it right. And – in addition to improving your search ranking – offsite SEO boosts brand awareness and reputation, driving even more traffic to your site.

Top Click works with you to develop relationships with key strategic partners and to place links to your site in as many diverse places as possible. From industry pages and news sites to blogs and social media influencers, we will help you get the word out about your business.

We also help you:

Leverage social media to ensure content is shared and leads are generated.

Optimise existing links through keyword identification and deployment.

Identify and commission key strategic social media influencers