Link Building for SEO in 2022

Introduction To Link Building

Link building is one of the most important things you can do to boost your SEO. The more links you have pointing to your site, the better off you are. But link building can be confusing, especially if you’re just getting started with SEO or haven’t done any link building before. That’s why we’re here to help!

In this article, we’ll talk about what link building is and why it matters. We’ll dive deep into different types of link building, from guest blogging and swapping links with other websites, to buying backlinks (not recommended) and more. We also cover some common misconceptions about bad links and how they affect your rankings in Google search results pages (SERPs).

Link building is the process of acquiring backlinks to your website. Link building is important for SEO because it signals to search engines that your website has valuable content, thereby improving its rankings in search engine results pages (SERPs).

Providing a link to another site provides value to both parties. This means that you can also get links from other websites by providing them with value as well. One way of doing so is by writing something useful and publishing it on your own site, then encouraging others to link back through social media or email campaigns.

Google has long been using links as a way of deciding how important a website is. Links are therefore one of the most powerful SEO tools you can use, and they will help you get more traffic from Google. But before we go any further, let’s make sure we understand what links actually do for SEO.

  • Links tell Google about your content.
  • Links tell Google about the quality of your content.
  • Links tell Google where to find other pages that are related to yours.

Link building is a way to get other people to link to your website. These links are the currency of the internet and drive search engine rankings, which means that you can use them to improve your position on Google and drive more traffic.

So how do these links work? When someone links to another website, they’re essentially saying “hey, this site has useful information that’s worth sharing.” In turn, it makes sense for Google to reward sites with high-quality content by ranking them higher than sites with less useful content.

In short: good quality content makes you look like an authority on whatever topic it covers (and thus increases credibility), while poorly written or unoriginal content hurts credibility and decreases traffic potential.

Google has made it clear that link building is a long-term strategy. Link building is not something you can do overnight and expect results, but the endgame can be well worth it if you put in the work and build relationships with other sites.

To start off, create content that people want to link back to in order for them to improve their own website’s rankings on Google. You need to reach out to other sites and ask for links from them, as well as get your site indexed by search engines so Google knows about it!

How do you know if a link is a good link? The quality of a link is determined by the value of the content on the page it’s pointing to. If you have a really high-quality piece of content that’s relevant to your niche, then other sites will want to link to it because they’ll be more likely to rank well in search engines.

For example, let’s say I wrote an amazing post about how dogs can save your life (this is not true). It would probably be pretty popular because who doesn’t love dogs? And if lots of people shared this article on Facebook and Twitter, then more people would read it and hopefully click through one day when they’re looking for information about dog training methods! That means more traffic!

Now imagine what happens when someone links back to my site with their own article: “Why Dogs Are One Of The Best Pets You Can Have And How They Saved My Life.” Those links help me get found by potential customers searching for “dog training” or similar terms—meaning more sales for me!

There are a number of link building tactics that you should avoid because they can be detrimental to your website and search rankings:

  • Automated link building software: Link building software is not always a good idea. Some programs will create links for you, but if the links aren’t high quality, then they could actually hurt rather than help your website. This is especially true if you’re purchasing these links from places like Fiverr or other low-quality sites.
  • Buying Links: Buying links from another site isn’t necessarily black hat, but it does fall into gray hat territory because it can lead to penalties if not done properly (and even if it is done properly). Generally speaking, buying links isn’t worth the risk—especially since there are numerous other ways to get them without paying money!

There are many different ways to measure your link building success. I’m going to cover the most common ones here and provide links where you can find more information about each one.

  • Google Analytics: This is a must-have for any website, but it’s especially important when it comes to link building. You can use Google Analytics to see how much traffic your website receives from each source and what keywords people are using when they land on your site by clicking on links from other sites.
  • Moz: Moz offers a variety of tools that show you how well your site is doing in search results, like Mozscape and Open Site Explorer (OSEM). There are also tools such as Followerwonk that show you which social media profiles are sending the most traffic back to your website or blog content pages.
  • SEMrush: This is another tool that shows you where incoming links come from but only gives estimated metrics instead of actual numbers like Moz does so use both if possible! It also has many features that allow users to track keyword rankings over time, which could help predict future rankings based on current trends for certain types of content/keywords within their industry niche area classification category, etc., so this factor should be considered when deciding whether or not investing money into improving those specific areas would be worth trying before simply making changes without knowing if they’ll work for first hand because there’s no way of knowing for sure.


Link building is a complex process, and it’s important that you understand the basics before diving in. To build links, you need to:

  • Conduct research on your target sites.
  • Determine high-quality sites to contact.
  • Create an irresistible offer that they can’t refuse.

Once you learn these three steps, link building will become a breeze.


Link building is one of the most important SEO tactics, and it’s become even more important over time. The process can be tricky and complicated, but if you follow these simple steps, you’ll be well on your way to earning links that help your site rank higher in search engines. We hope this guide has given you some insight into how link building works as well as some ideas for how to get started with it yourself! For more information about link building, contact us. Top Click Media offers premium SEO Services in South Africa.