How Do Digital Marketing Agencies Find Clients?

Digital marketing agencies play a crucial role in helping businesses reach their target audience and achieve their marketing goals. However, finding clients can be a challenging task for any agency. In this article, we will explore the various methods that digital marketing agencies use to find clients, including networking, referrals, cold-calling, and online advertising. We will take a closer look at each method, and explain how they can be used effectively to generate leads and grow a client base. Whether you are an established agency or just starting out, understanding these methods can be critical for your success.



Networking is a key component of finding clients for a digital marketing agency. It involves building relationships with other businesses and industry leaders in order to increase visibility and credibility, and ultimately, generate leads. One way to network is to attend industry events such as conferences, trade shows, and networking events. These events provide an opportunity to meet other professionals in the industry, exchange business cards, and learn about potential clients.

Additionally, joining industry groups or organizations such as local chambers of commerce or online groups can also provide networking opportunities. Building relationships with other businesses in the industry can also lead to potential clients. For example, if an agency specializes in SEO, they might reach out to web designers and developers to offer their services as an add-on to their own services. Networking is not just about finding clients, but also about building relationships and learning from other professionals in the industry.


Referrals are one of the most effective ways for digital marketing agencies to find new clients. A referral is a recommendation from a satisfied client to someone they know, who may be in need of the agency’s services.

A referral from a satisfied client carries a lot of weight, as it is a form of social proof. It’s an endorsement of the agency’s skills and expertise, and it can be a powerful motivator for potential clients to engage with the agency.

Agencies can encourage referrals by providing excellent service and going above and beyond for their clients. By doing this, clients are more likely to speak positively about the agency to their friends, family, and colleagues.

Another way to encourage referrals is by offering incentives for clients who refer new businesses to the agency. This could be a monetary reward or a discount on future services.

Additionally, agencies can also ask for referrals directly, by sending a follow-up email or message to their satisfied clients asking if they know of anyone who might be in need of their services.

It’s important to note that referrals should not be the only method used by the agency to find clients, but it can be a very effective way to generate leads and grow the agency’s client base.


Cold-calling is a direct method of outreach used by digital marketing agencies to find new clients. It involves reaching out to potential clients by phone or email, introducing the agency and its services, and setting up a meeting to discuss potential opportunities.

Cold-calling can be a time-consuming and labor-intensive process, as it requires researching potential clients, creating a list of contacts, and then making the calls or sending emails.

However, if done correctly, cold-calling can be an effective way to generate leads. Agencies should research potential clients and tailor their message to the specific needs and pain points of the business. This will increase the chances of getting a positive response.

It’s important to keep in mind that cold-calling is a numbers game; it’s likely that a large number of calls or emails will be required to generate a small number of leads. Therefore, having a well-trained and motivated sales team is crucial for success.

Additionally, cold-calling can also be done through email and direct mail, which can be useful to reach out to potential clients that are not easily reachable by phone. It’s important to have a script or template to follow and to make the message as personalized as possible.

Online advertising

Online advertising is a method used by digital marketing agencies to find new clients by increasing their visibility on the web. It involves creating and placing ads on various online platforms such as Google, Facebook, Instagram, and LinkedIn. These ads can be in the form of text, images, or video and can be targeted to specific audiences based on demographics, interests, and behaviors.

Online advertising allows agencies to reach a large and highly targeted audience, making it an effective way to generate leads. For example, an agency that specializes in PPC advertising can create an ad campaign targeting small business owners who are looking for help with their Google Ads.

One of the main benefits of online advertising is the ability to track and measure results. Agencies can track the number of clicks, impressions, and conversions generated by the ads, and use this data to optimize their campaigns for better results.

Online advertising can be a cost-effective method for agencies to find new clients, as it allows them to set a budget and only pay when someone clicks on the ad. Additionally, platforms like Google and Facebook have self-service ad platforms, which allows smaller agencies to create and run their own campaigns.

However, online advertising also has its challenges, such as creating ads that stand out in a crowded space, and continuously testing and optimizing the campaigns to achieve the best results. Therefore, it’s important for agencies to have a clear strategy, and to continuously monitor and adjust their campaigns to make sure they are reaching their target audience and generating leads.


In conclusion, finding clients is a critical task for digital marketing agencies. Each method has its own set of advantages and challenges, and it’s important for agencies to have a clear strategy in place and to track results to continuously improve their methods. By using a combination of these methods, digital marketing agencies can find new clients and grow their businesses.