We’re better than you at
Top Click generates data and campaign insights from the top data-measuring tool on the planet – Google Analytics.
Our Google Analytics Services.
|We interpret your data, help you aggregate it, draw up reports, set up conversion funnels – and prime your business to make the most out of your data.|
|We help with the setup and implementation of your Google Analytics account.|
|We optimise the running and performance of your existing analytics account – ensuring the account is configured correctly, and that you are capturing accurate and relevant data.|
We harness the power of Google Analytics 4 (GA4)
Google Analytics 4 (GA4), the newest iteration of the popular web analytics service, provides a holistic view of the customer journey across various platforms and devices. At our firm, we utilise GA4’s innovative features to maximise our clients’ online marketing efforts.
One of the most significant advantages of GA4 is its emphasis on event-based tracking. This means we can monitor and analyse specific interactions users have with our clients’ websites or apps, whether that’s making a purchase, signing up for a newsletter, or spending a certain amount of time on a page.
GA4 also offers improved cross-platform tracking. This means we can better understand how users move between different devices – such as smartphones, desktop computers, and tablets – when engaging with our clients’ digital platforms. This multi-device view is essential in a world where consumers are increasingly using multiple devices.
Moreover, GA4’s advanced AI modeling fills in gaps where user data may be incomplete, ensuring we always have the most comprehensive insights to guide our optimisation efforts. Additionally, its seamless integration with Google Ads allows us to efficiently target audiences and evaluate the performance of ad campaigns.
With Google Analytics 4, we don’t just track data; we uncover stories about our clients’ audiences. These narratives inform our strategies, helping us drive user engagement, boost conversion rates, and deliver measurable results for our clients’ online marketing endeavours