We’re better than you at
Google Ads South Africa
Can you afford not to be one of them?
As one of South Africa’s leading Google Ads specialists, Top Click will help you navigate the maze.
What are Google Search Ads?
Google Ads are run like auctions. What you’re bidding on, effectively, are keywords, which you pay for when someone clicks your ad. It’s a complex calculus, but put simply – the more niche the keyword is, the lower Google will set its value at, and the less you’ll pay. On the other hand, keywords that are in great demand will cost more.
What are the benefits of Google Ads?
Their ImmediacyWhile SEO takes time to come into effect, with a good Google Ads campaign, you’ll be able to generate leads instantaneously. They’re an especially useful way to instantly promote new products and services. |
Their FootprintWith the right Google Ads strategy, you’ll dominate the search page, showing up in multiple places at once. Combined with strong SEO-driven organic searches, you’ll have your target audience heading to your site in droves. |
Their CostingWith traditional advertising, your ad spend often bears little relation to your uptake. Google Ads are pay per click (PPC) – you pay only when someone clicks your advertisement, and therefore focus your budget only on those people directly interested in what you offer. |
Their IntelGet to know your audience on a deep level. We are what we click. By testing different keyword combinations and placements, you’ll discover what motivates your target market to click, and therefore how best to maximise ROI. |
Call us to find out how.
Navigating the Maze.
Top Click are the Google Ads experts. We’ll craft a campaign to drive the right traffic to your website, and convert clicks into leads or sales through purpose-built landing pages. Combining years of experience with our up-to-the-minute knowledge of the latest developments in the field, we’ll help you cut through the technical minefield and boost bottom-line results.
How Our Google Ads Service Works
Pinpointing the Right KeywordsUsing the right keywords is the foundation of a successful Google Ads campaign. Through in-depth research, we identify the keywords your audience is searching for so you get found first. We place bids and try different keywords and combinations for optimal results. We test and refine, experimenting with ad set types, attributes, and extensions. Ultimately, our cutting-edge keyword strategies and tools will help you boost engagement and convert clicks into customers. |
StrategyGoogle Ads campaigns comprise multiple moving parts – from setup and optimisation to ongoing monitoring, and reporting. Top Click bring all of this together in a coherent strategy that will position you for success. |
Tracking, Measuring and ReportingA crucial part of Google Ads is understanding where your conversions are coming from. We implement URL tracking for each ad, providing ongoing monitoring and regular reporting. In this way, we can analyse performance and scope opportunities for improvement, and you can stay in the loop every step of the way. |
GeotargetingA crucial element for location-specific businesses aiming to capture certain target markets. You may require specific ad sets for specific markets or want to limit your ad only to those markets likely to become customers. You might also want your ad to show only at specific times. We manage all of these aspects of the campaign, optimising your ad spend, and ensuring your ads are in front of the right people at the right time. |
Custom-built Landing PagesAside from your website, customised landing pages are a great way to boost conversions and sales. Top Click develop campaign-specific landing pages – with custom-created content, design and structure – designed to drive traffic and clicks. |
Budget OptimisationWhen it comes to Google Ads, this is a highly complex piece of the pie. At Top Click we make sure every rand you invest is spent wisely, optimising individual keyword bids and daily budgets, and ensuring your campaign is achieving its full potential, performing with maximum efficiency. |