Get Full Google Ads Account Audits

Actionable insights for your Google Ads campaigns. Not tracking your Google Ads performance is like flying blind.

There could be small blips or large structural issues holding you back. But until you’ve done an audit you won’t know about them. Fortunately, Top Click offers your business a deep dive into your Google Ads Account.

A Google Ads audit is a comprehensive review of an organisations Google Ads account to assess its performance, identify potential issues, and recommend improvements. This audit aims to ensure that the account is structured effectively and that it aligns with best practices for Google Ads management.

During an audit, several aspects of a Google Ads account may be analysed, including:

Account Structure:
This involves reviewing how campaigns and ad groups are organised to ensure they’re logical and efficient.

Keyword Analysis:

This evaluates the keywords being targeted, checking for relevance, search volume, and performance. It also includes examining negative keywords, which prevent ads from showing on irrelevant searches

Ad Copy and Landing Pages:

This assesses the content of the ads and the landing pages they lead to. The aim is to ensure the ad copy is compelling and the landing pages are relevant and optimized for conversions

Quality Score:

This is a metric used by Google to determine the relevance and quality of keywords and ads. It influences the cost-per-click (CPC) and the ad’s position.

Settings and Geographic Targeting:

This involves checking campaign settings, such as bid strategies, ad schedules, and location targeting, to ensure they’re optimised for the campaign’s goals.

Performance Metrics:

This includes analysing key metrics like click-through rates (CTR), conversion rates, cost per conversion, and overall return on ad spend (ROAS).

Remarketing and Audience Targeting:

This assesses whether remarketing and other audience targeting strategies are being used effectively.

After the audit, a report is usually provided that includes the findings and specific recommendations for improving the Google Ads account performance. Regular Google Ads audits can help businesses optimise their advertising spend, improve ad performance, and ultimately generate a higher return on investment.