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There are more than 3.5 billion Google searches every single day and 41% of clicks go to the top 4 paid ads on the search results page.
Can you afford not to be one of them?
Google Ads – also known as Google AdWords – is one of the most challenging and technical aspects of modern marketing. If done right, it’s also one of the most rewarding and profitable.
As one of South Africa’s leading Google Ads specialists, Top Click will help you navigate the maze.
What are Google Search Ads?
Google Search Ads are paid ads placed above the free organic results on a Google search. Every day, these clickable ads connect billions of potential customers to products and services – and are an enormously powerful and immediate way to grow your business and online presence, and drive traffic to your website.
Google Ads are run like auctions. What you’re bidding on, effectively, are keywords, which you pay for when someone clicks your ad. It’s a complex calculus, but put simply – the more niche the keyword is, the lower Google will set its value at, and the less you’ll pay. On the other hand, keywords that are in great demand will cost more.
What are the benefits of Google Ads?
Their ImmediacyWhile SEO takes time to come into effect, with a good Google Ads campaign, you’ll be able to generate leads instantaneously. They’re an especially useful way to instantly promote new products and services.
Their FootprintWith the right Google Ads strategy, you’ll dominate the search page, showing up in multiple places at once. Combined with strong SEO-driven organic searches, you’ll have your target audience heading to your site in droves.
With traditional advertising, your ad spend often bears little relation to your uptake. Google Ads are pay per click (PPC) – you pay only when someone clicks your advertisement, and therefore focus your budget only on those people directly interested in what you offer.
Get to know your audience on a deep level. We are what we click. By testing different keyword combinations and placements, you’ll discover what motivates your target market to click, and therefore how best to maximise ROI.
At Top Click, Google Ads is our sweetspot, our specialty. We’ve been doing it since day one, and we know all the secrets to getting the most clicks at the lowest cost.
Call us to find out how.
Navigating the Maze.
Google Ads can be a daunting business. The ground is constantly shifting, Google’s algorithms constantly evolving. Which keywords do you target? Where and when do you place your ad? You’ll need an expert to help you navigate this rough but rewarding marketing landscape.
Top Click are the AdWords experts. We’ll craft a campaign to drive the right traffic to your website, and convert clicks into leads or sales through purpose-built landing pages. Combining years of experience with our up-to-the-minute knowledge of the latest developments in the field, we’ll help you cut through the technical minefield and boost bottom-line results.
How Our Google Ads Service Works
Pinpointing the Right Keywords
Using the right keywords is the foundation of a successful AdWords campaign. Through in-depth research, we identify the keywords your audience is searching for so you get found first. We place bids and try different keywords and combinations for optimal results. We test and refine, experimenting with ad set types, attributes, and extensions. Ultimately, our cutting-edge keyword strategies and tools will help you boost engagement and convert clicks into customers.
AdWords campaigns comprise multiple moving parts – from setup and optimisation to ongoing monitoring, and reporting. Top Click bring all of this together in a coherent strategy that will position you for success.
Tracking, Measuring and Reporting
A crucial part of Google Ads is understanding where your conversions are coming from. We implement URL tracking for each ad, providing ongoing monitoring and regular reporting. In this way, we can analyse performance and scope opportunities for improvement, and you can stay in the loop every step of the way.
A crucial element for location-specific businesses aiming to capture certain target markets. You may require specific ad sets for specific markets or want to limit your ad only to those markets likely to become customers. You might also want your ad to show only at specific times. We manage all of these aspects of the campaign, optimising your ad spend, and ensuring your ads are in front of the right people at the right time.
Custom-built Landing Pages
Aside from your website, customised landing pages are a great way to boost conversions and sales. Top Click develop campaign-specific landing pages – with custom-created content, design and structure – designed to drive traffic and clicks.
When it comes to Google Ads, this is a highly complex piece of the pie. At Top Click we make sure every rand you invest is spent wisely, optimising individual keyword bids and daily budgets, and ensuring your campaign is achieving its full potential, performing with maximum efficiency.