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72% of email users check their inboxes more than six times a day. Email campaigns can generate R44 for every R1 spent. Customers targetted through email spend 83% more on a brand.
It’s time to consider Gmail ads. Gmail ads are emerging as one of the quickest, simplest, most profitable ways to build your business.
Gmail ads are interactive ads that appear in the Promotions and Social tabs of your inbox.
These ads open up like any email, and can include images, video, or embedded forms. Gmail ads help you connect with potential customers in a more personal format.
Among the many benefits of Gmail ads:
They are more cost-efficient than other forms of marketing
It costs nothing and takes little time to send an ad to a list of thousands
They can be tested with ease
Test different messages and messaging styles for any given campaign, and see which approach generates the best response.
They can be personalised
Customise distinct messaging for distinct audiences with relative ease.
They drive customer loyalty
Regular emails sent to customers allow for you to build relationships while driving sales
They provide excellent tracking and analytics opportunities
Track click-throughs, open rates, bounce rates and other key metrics. Gmail ad campaign results are often available within 48 hours.
Given the high returns and other benefits, it’s no surprise that the paying field is extremely crowded. With over 838 billion email marketing messages sent each year, the question is – how do you ensure your Gmail ads break through?
The answer is simple. Top Click
We help you grow and monetise your email list.
Our email templates and marketing automation tools maximise click-through rates, tailoring emails based on previous user engagement, browsing history, and profile. We track responses on an ongoing basis, refining and optimising email campaigns accordingly.
Our specialised Gmail ads solutions include:
Email Campaigns customised To your needs
We set up and manage a targeted Gmail ad campaign aligned with your marketing objectives. Whether it’s one-off sales-oriented emails, simple RSS-to-email feeds sending your audience updates from your website, or a highly articulated automated campaign.
Expertly designed templates
Eye-catching imagery and a cool, clean design will maximise your response rates. We design our templates to align with your brand, and also ensure they are responsive to both mobile and desktop devices.
Personalised and targeted campaigns
We personalise emails for precise target markets. Your subscribers will receive exactly the kinds of offers and promotions they prefer receiving.
Expanding your email database
We’ll work with you to optimise your site to encourage new email signups, and also employ all of our skills and experience to ensure your emails are shared and not unsubscribed from.
Detailed monitoring and reporting
We give you regular updates on how well your campaign is doing in terms of opens, click-throughs, and sales leads.