Digital marketing is a powerful way to grow your business. It’s also an intimidating term that people are often unsure of how to use or what it means. But if you don’t know the basics of digital marketing, it’s time to learn! In this article, we’ll break down the different types of digital marketing and explain how they work.
Common Types of Digital Marketing
- Search Engine Optimization
Search Engine Optimization or SEO is the process of improving the visibility of a website or a web page in search engines, like Google, Bing, and Yahoo. The higher your site appears in search engine results pages or SERPs, the more visitors you will get. SEO is an important part of online marketing because search engines are the most used internet services.
Search Engine Optimization helps your website rank higher in Google search results. It’s not just about getting your website to appear on top; it’s also about being able to rank for specific keywords related to your business or products/services that customers are searching for online.
- Content Marketing
Content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract and acquire customers. It’s a great way to build trust with your audience, attract new customers, and drive qualified leads.
To get started with content marketing you should have a clear idea of what kind of content you want to create for your audience. You can do this by answering questions like:
- Who are my target customers?
- What do they care about most?
- How can I help them solve their problems or meet their needs?
Instead of enticing prospects with potential value from a product or service, it offers value for free in the form of written material, such as:
- Social Media Marketing (SMM)
Social media marketing is one of the best ways to build a strong community around your brand. It gives you the opportunity to connect with your audience on a personal level and build trust and credibility, which will ultimately lead to more sales.
Social media can be used in many ways: you can use it for customer service, advertising, or even just promoting content through popular digital platforms for social media marketing like Facebook, Twitter, Instagram, Tiktok, Youtube, and LinkedIn. With billions of people spending their time engaging on social media platforms, focusing on social media can be worthwhile.
- Pay-Per-Click Advertising (PPC)
PPC stands for “pay-per-click,” and it refers to a form of online advertising where you pay each time someone clicks on your ad. PPC ads can be found in search engine results, or on top of websites that have agreed to host them.
In order to set up your own PPC campaign, you’ll have to choose which keywords will trigger the appearance of your ad when someone searches those terms. You can also set a daily budget for your ads; if you spend too much money on PPC (like we did) it doesn’t matter how many people saw your ad, because you’re paying one flat rate per click regardless of whether there were ten clicks or ten million clicks! Finally, most platforms allow advertisers to track the performance of their ads in real time so they can make adjustments as needed.
- Affiliate Marketing
Affiliate marketing is a type of performance-based advertising that allows entrepreneurs to earn commissions by referring customers to another business. An affiliate deal can be made between an advertiser and any website owner or blogger (affiliate) who wants to promote advertisers’ products or services and earn a percentage of the sales generated from their referrals.
Here’s how it works: First, you sign up for an affiliate program on your favorite website; then, each time one of your readers clicks on an advertisement and makes a purchase, you’ll receive a commission. Signing up for an affiliate program is free; however, some programs may require that you complete certain steps before they allow you to become eligible for commissions. Once accepted into an affiliate program, all you have to do is share links within your blog posts or social media platforms with unique tracking links so they know where the traffic came from.
- Mobile Marketing
Mobile marketing is a digital marketing strategy that allows you to communicate with your target audience through mobile devices such as smartphones and tablets. SMS and MMS messages, social network notifications, mobile app alerts, and other methods may be used to do this.
It is vital that all content be mobile-friendly. Because a large percentage of people own a smartphone nowadays, publishing content for both PC and mobile displays may help your marketing efforts go a long way.
Get Started with Digital Marketing
We hope this blog post has helped you to understand the different types of digital marketing and how each one can help your business. If you’re still not quite sure where to start, remember that the most important thing is to choose a strategy that works for your company.