Specialist Google Ads Agency
Want maximum ROI from your Google Ads?
Turn Google Ads into the money-making machine it should be.
Free snapshot audit. We'll show you exactly where your budget is going.
You're spending a lot on Google Ads but...
Your ROI is negative
Basically breaking even. And that's without factoring in the management fees.
Your ROAS numbers are BS
Agency reports show 4x return. But 60% of that is branded traffic — people who'd find you anyway. Remove them? Your real ROAS is 1.2x.
Your budget gets you the wrong traffic
Clicks from people searching "budget" when you sell luxury. Wrong intent. Zero conversions.
Your CPA climbs every month
Is the algorithm the problem or is the targeting rubbish?
You can't see where the budget goes
Budget disappears into "optimizations" you can't verify or understand. $5k/month evaporates with nothing to show for it.
We've audited thousands of Google Ads accounts. Most of them are set up to fail.
Not because Google Ads doesn't work. Because they're not being managed properly.
They're bidding on your company name. People who'd find you anyway. Makes their reports look good.
Check your account. If a high % of spend is on your brand name, they're inflating performance.
Bidding on keywords with wrong search intent. Your budget evaporates on irrelevant clicks.
Ask to see your keyword list. Generic broad terms? Wrong intent? That's why cost per lead is so high.
For e-commerce, your product feed is just dumped into Google. No SEO optimization.
Check your Merchant Center. Product titles say "Product 1"? Feed isn't optimized.
Everything crammed into 2-3 campaigns. No proper segmentation. No testing. Just set it and forget it.
Look at your campaigns. Only 2-3 generic campaigns? Structure is broken.
Google wants you to spend more. Their recommendations often increase spend without improving results.
Check if every Google recommendation is applied. If yes, they're just clicking buttons.
Conversions aren't tracked correctly. Or tracking newsletter signups as conversions. Can't optimize what you can't measure.
Ask what's being tracked as a conversion. If they can't explain attribution, tracking is broken.
Your ads show for irrelevant searches. You're paying for clicks from people who will never buy.
Check your search terms report. Irrelevant searches triggering your ads? No negative keyword strategy.
"24 ROAS on Google Ads for November and December. Anybody that knows how this works knows that's an insane ROA."
Alishia van Deventer, CEO, Tapputi
Turn your Google Ads into the money-making machine it should be.
Top Click does two things: Google Ads and SEO. Nothing else.
Our clients call these results insane. We call it doing the work.
- Average 18x ROA per quarter. CPR dropped by ~50%
- 8x → 20x ROAS. Year on year.
- CPL dropped 80%. Leads grew 5x.
- Lifetime avg ~ 18x ROAS.
What proper Google Ads management looks like
| What we do | What this means |
|---|---|
| Complete account audit | We analyze your current campaigns, identify waste, find what's working, and show you what needs fixing. |
| Strategic keyword research | Industry research. Competitor analysis. Search intent. We find keywords that convert, not just get clicks. |
| Proper campaign structure | Segmented campaigns by product/service and intent. Proper ad groups. Testing framework. Not all dumped in one campaign. |
| Shopping feed optimization | For e-commerce: product-by-product optimization with SEO keywords. Titles, descriptions, attributes. Make your products competitive. |
| Ad copy that converts | We write ads that match search intent and drive action. Not generic "Buy Now" garbage. |
| Negative keyword management | Continuously identify and exclude irrelevant searches. Stop paying for junk traffic. Protect your budget. |
| Bid strategy optimization | Manual and smart bidding where it makes sense. Not just letting Google spend your money however it wants. |
| Conversion tracking setup | Proper tracking of what matters. Revenue attribution. Not vanity metrics. |
| Merchant Center optimization | Fix policy violations. Optimize feeds. Make sure your products can run. You'd be surprised how many accounts are broken here. |
| Transparent reporting | Monthly reports showing actual ROAS, cost per acquisition, wasted spend eliminated. Videos explaining what changed and why. |
"They took the time to understand our business and our products."
Communication has been easy and transparent. It feels more like working with an extension of our own team rather than an outside agency. Our campaigns are better structured, the quality of traffic has improved, and our return on ad spend is much more consistent.
Naas Oosthuizen, H.O.D E-commerce, Lighting Warehouse
This is what good look like
You'll always know who's working your account.
Small team by design. No handoffs, no juniors, no "let me check with my manager."
We ignore most of Google's recommendations
Google's recommendations are designed to increase your spend, not your ROI. "Apply all" is the laziest thing to do.
You see exactly where every cent goes
No black box. No aggregated metrics hiding the truth. Get full access to our premium tools see which keywords are spending and converting
We’re fanatical about the details
For e-commerce, the feed is everything. Titles, descriptions, attributes, SEO keywords product by product.
You'll understand everything
700+ videos. Reports with plain-English explainers. You'll understand what you're paying for, and know enough to spot bad Google Ads management.
"Josh isn't some guy in a suit who talks nonsense. "
"We needed specialists who could work with our in-house team, not replace them. Top Click’s great because they have an open, honest way of working. Josh isn't some guy who's going to walk in with a suit and talk nonsense. He's going to tell you what he knows. And he knows a lot."
Grant Fietze, Head of Marketing, Capital Legacy
How we get you better ROI. Every month.
Find where your money's going
Full account audit. We dig into everything. Find the waste (usually 40-60% of budget). See what's messed up. Show you what's broken.
Actually understand your business
We learn your products, margins, and competitors. Full keyword research. No bidding on "supplements" when you sell organic whey protein.
Fix your shopping feed (e-commerce)
Product-by-product optimization. Proper titles, descriptions, attributes. SEO keywords built into the feed. Not dumping raw product data into Google.
Get your approval before we spend a rand
We present keyword strategy. You approve it. We don't start spending without your sign-off.
Build it properly
Proper campaign structure. Ad copy matched to search intent. Merchant Center optimized. Conversion tracking that measures revenue, not vanity metrics.
Optimize continuously
Monitor daily. Test ad variations. Adjust bids. Add negative keywords. Monthly reviews. Not "wait 6 months and see what happens."
Frequently Asked Questions
No. Month-to-month. Google Ads can show results fast — sometimes within weeks if we're fixing obvious waste. But give it at least 3 months to properly test and optimize. Not thrilled? Fire us. No penalties.
Because Google Ads needs data to optimize. Spending R5k/month in a competitive industry? You're getting 3-4 clicks per day. Can't test. Can't optimize. Can't compete. The minimums aren't arbitrary — they're what you actually need to run effective campaigns. Budget too small? We'll tell you upfront. Better to wait until you can do it properly.
Three ways. First, we show you where your money goes — exactly which keywords, which campaigns, what's working, what's waste. No hiding behind aggregated metrics. Second, we actually optimize your account daily. Not set and forget with monthly reports. Third, shopping feed expertise — for e-commerce, we optimize product-by-product. Most agencies just upload your feed and wonder why you're not competitive.
Good. We audit them. Find what's broken. Fix it. Usually we find: 40-60% of budget on brand terms, wrong keywords getting most spend, shopping feeds not optimized, no negative keyword strategy, conversion tracking broken. Fix these basics? You see improvement fast.
You can. But they're expensive — salary, benefits, training. You're betting on one person's expertise. They become insular and don't see what's working across industries. No pressure to prove themselves monthly. They lack depth — we've managed hundreds of accounts across every industry and competitive landscape. Your in-house hire can't match that.
Maybe. Maybe not. If your campaigns are optimized and you're getting good ROAS — yes, more budget can help you scale profitably. If you're wasting money on brand terms and wrong keywords — you need better management, not more budget. We'll tell you which situation you're in.
If you're wasting budget on obvious problems — brand terms, wrong keywords, broken structure — weeks. Sometimes days. Starting from scratch or entering a very competitive space? Three to six months to build momentum. Someone promises overnight results? Lying. Someone says 'wait 6 months minimum' for basic fixes? Hiding behind excuses. We'll tell you upfront what's realistic.
We give you all your data. Part amicably. Doors stays open if you want to come back.
See for yourself.
Keep calm and settle for rubbish ROAS?Hell no.
Book a free snapshot auditWe'll show you what's broken
and tell you if we can fix it.